When the COVID-19 pandemic first took hold, Jessica Postiglione used her time to dive into the world of nutrition. A relatively healthy eater, she was researching ways she could fine-tune her lifestyle when she was shocked to find that she was among 95% of Americans who don’t consume enough dietary fibre. 

So, Postiglione set out to find the best fibre supplement she could, but was sorely disappointed by what was on the market. Met by unappealing product names, artificial flavourings and dyes, plastic packaging, and unpleasant tastes, she decided to create the product she wanted to use herself. 

A product for the people

Postiglione created Bonny, a fibre supplement brand that actually pays attention to the things consumers want to see in their dietary products: all-natural ingredients, plastic-free recyclable post-consumer packaging, great taste, and design that speaks to the modern shopper. 

“Our powerhouse fibre appeals to a variety of customers, from those who are very familiar with fibre supplements to those who are new to the benefits of fibre,” says Postiglione. “Thoughtfully formulated, with only natural and organic ingredients, Bonny’s powerhouse fibre blend is prebiotic, vegan, sugar-free, and gluten-free.”

Since it’s launch in December 2020, Bonny has seen a steady increase in traffic and sales in their inaugural three flavours: Chocolate Hazelnut Dream, Vanilla Berry Bliss, and Extremely Unflavored.

“I’ve been surprised by the number of people who have reached out to talk about their experience with fibre supplements,” says Postiglione. “Fibre, to date, isn’t something that people spoke about with their friends. Bonny is the type of product you want to tell others about, not only because it’s beautiful, but also because it works!”

Design-forward fibre (and a theme to match)

Bonny’s online store was built on Shopify using Out of the Sandbox’s Flex theme.

“Bonny is a design-forward brand and as such the layout and functionality of our website was extremely important,” says Postiglione. “Bonny means beautiful in Scottish and we wanted our website to match our brand’s name.”

Postiglione wanted to be creative with her website design and to set it up herself, so she was in the market for an easy-to-customize Shopify theme.

“We are in LOVE with Out of the Sandbox’s Flex theme,” she says. “It allowed us to create something beautiful without needing to hire an external developer.”

Postiglione is also using Out of the Sandbox’s Theme Updater App so she can keep her theme up-to-date with the click of a button. 

It’s never been easier to start an online business

Bonny is Postiglione’s second startup and she’s impressed with the amount of themes and apps now available to help new merchants build and grow an online store, compared to just a few years ago.

“It’s never been easier to start an online store,” says Postiglione. “Launching an online business is a challenge but the beauty of ecommerce is that you have a wealth of actionable data available to make informed decisions from.” 

Interested in starting your own ecommerce business? Check out The ultimate guide to starting an online store now.