San Francisco, US – March 5, 2012 – 2011 Global Startup Battle Winner AfterShip (previously named “Awesome Ship”) launched today, providing an automated way for online merchants to track packages and send their customers delivery status notifications. Customers no longer need to deal with tracking numbers and track packages on their own. With AfterShip, online merchants extend their customer service after the point of purchase by keeping their customers actively informed, while saving time and money by reducing customers’ questions about the status of their purchase delivery. AfterShip offers free service for merchants to track up to 500 packages each month.

With a simple one-time setup, AfterShip can automatically detect tracking numbers of over 40 couriers worldwide, allowing online merchants to see the delivery status of all THEIR packages in one place. Online merchants can also send out white-label notification messages to customers through SMS, e-mail or Twitter as soon as the package is in transit, out for delivery and successfully delivered. AfterShip also provides online merchants shipping insights to analyze their shipping performance.

As the winner of 2011 Global Startup Battle Winner, AfterShip has been selected to participate in the Demo Pit at the Launch Conference held in San Francisco during March 7-8, 2012.

Solving a Real Problem

According to a survey from Limelight in 2010, 79% of online shoppers rank “the ability to track shipments” as the most important customer service feature. Customers worry if they miss a delivery or if the package is left outside at the front door. Because customers are not informed when their package is out for delivery, delivered, or delayed - unless they go through the hassle of finding out at the courier’s website - their lives are disrupted as they wait around for hours to receive their delivery.

“Tracking packages is time consuming and normally requires a tracking number that is hard to remember,” said Teddy Chan CEO of AfterShip. “Not only are customers inconvenienced by tracking packages, online stores also spend a lot of time and manpower in replying to customers’ inquiries because customers may forget their tracking number or may not know how to track a package. AfterShip eliminates these hassles with a solution that is simple for online merchants and automatic for customers.”

How it Works

One-time Setup: Tired of entering tracking number one by one? Online stores can simply link their shopping cart(s) or marketplace seller account(s) with AfterShip and automatically import tracking numbers of all existing or future packages. AfterShip currently supports Amazon, eBay, Magento, Shopify, Volusion and more shopping carts.

All in One Place: Using multiple shipping couriers? AfterShip automatically detects tracking numbers of over 40 couriers, and allows you to see the status of all deliveries in one place. Filter by status to find out any delayed, damaged or undelivered packages, and take actions before customers ask.

White-Label Notifications: Online merchants can use their own name and brand when sending notifications through SMS, Email or Twitter. Customize notifications to make them more personal or insert any marketing messages.

Shipping Insights: Online merchants can take advantage of the reporting tools to analyze its shipping performance over a specific period of time.

To sign up for a free AfterShip merchant account and start keeping track of packages, go to www.aftership.com, or download the free mobile app from the Apple AppStore. View AfterShip’s video at http://youtu.be/DMZcVwy2K4s.

About AfterShip

AfterShip (previously named “Awesome Ship”) provides an automated way for online merchants to track packages and send their customers delivery status notifications. Customers no longer need to deal with tracking numbers and track packages on their own. With AfterShip, online merchants extend their customer service after the point of purchase by keeping their customers actively informed, while saving time and money by reducing customers’ questions about the status of their purchase delivery. AfterShip offers free service for merchants to track up to 500 packages each month, and supports over 40 couriers worldwide. AfterShip is the winner of the 2011 Global Startup Battle. For more information, visit www.aftership.com.

About Global Startup Battle

Global Startup Battle is a worldwide competition between startups that have won Startup Weekend competitions in more than 50 cities. More than 60 communities spread over five continents held Startup Weekends in November 2011 as part of Global Entrepreneurship Week. In total, more than 4,500 attendees, mentors, speakers and judges worked on startup ideas during these events, with thousands of ideas pitched and hundreds of teams formed.

About Startup Weekend

Startup WeekendTM supports the development and expansion of entrepreneurship by events worldwide that educate aspiring entrepreneurs by immersing them in the process of moving an idea to market. Startup Weekend has built a network of more than 45,000 alumni, 150 volunteer organizers and 60 trained facilitators spread across more than 175 cities in 100 countries. Startup Weekend will hold 400+ events in 2012. For more information, visit www.startupweekend.org. @StartupWeekend

For information, video b-roll and interviews, contact: Andrew Chan AfterShip andrew@aftership.com