For many sellers, the traditional strategy of focusing on a single decision maker at a target company no longer works to win deals. As product solutions’ scopes have grown and companies have continued to expand globally, recent research shows that the average number of people involved in purchasing decisions has ballooned to 6.8. This is... Read more »

The post 3 Ways Sales Automation and Sales Enablement Help with Account-Based Selling appeared first on Prospect.io Blog.